For nearly four years, this town was called WhiteHotTruth.com. And now it’s DanielleLaPorte.com.

The change was two parts soul impulse, one part logic. I was talking with the CEO of a major publisher. “So why are you WhiteHotTruth.com?” he asked, slight southern drawl n’ all. I had lots of reasons. “I wanted to write a book called White Hot Truth so that was the impetus, and, it’s a provocative name. Besides… it’s too late now.” Shrugged my shoulders. Too late. End of conversation. Then this reply from Mr. CEO:

“It’s not too late to just… be you.”

And that was it. Switch, flipped. I redesigned my masthead that night.

We talked about the power of being the straight up “name” and not the package. But here’s the biz thing: it’s really fucking risky to change your business and domain name when you’ve got plenty of subscribers, and! when you’re rolling out a book campaign for what you hope will be a bestseller. My “business” only grows if new people hear about me. Hundreds of thousands of them. “WhiteHotTruth” at least gets someone curious enough to click. What does “DanielleLaPorte” say? Nothing.

But increasingly, I’m less drawn to refining my strategic plans, and more drawn to refining my energy. Less brawn, more juju.

To operate from a more luminous place, you need to shed skin, cut gimmicks loose, and smash some otherwise safe containers. With less persona in the lead, you can access more light. And light is the most efficient force in the universe.

I needed some transition support. So I called on my troop of soul savvy sisters and misters. “911. Changing name. Discuss.” Dyana, Franz, Navjit, Hiro, Angie, Kris, Marie… were a unanimous YES! Do it! We’ve been waiting for this.

And then, “Soul Caller”, Amy Oscar, poured out some wisdom in a late night email. She threw some tarot cards and did what she does (like, professionally): seered into the situation. I’m going to impose a title on this missive, because it’s it’s own dose of prescriptive wisdom for all of us, about the call to our true name—literally for some of us, metaphysically for all of us. I hope it rings a bell in your soul:

Heed the impulse to expand. Embrace the logic of letting go.

By releasing the old name, you are releasing any residue of the old self still enslaved in the ego—and to lean fully into the true, natural self. The work that you are doing is deeper and richer; you’re vibrating your work up from the soul into form; where some people do just the opposite; using form to attempt to look soulful.

You will not lose your tribe—and you will not lose your form; will not dissolve. But you will shift, casting off what you are not; what you no longer need, in order to emerge from beneath it (and here is that sense of residue again. What will dissolve is the residue of the past idea of the self; and with it the story that there is anything to prove.) Your vibration is shifting to a higher frequency; the question of changing the name arises out of that. It’s a stirring inside of you that already knows the answer before it’s asked the question.

This is the ascension process; a process that each of us is meeting in our own way. Using your true name, your own name will help ground you as you move quickly through these next few stages of unfolding, of becoming more and more aligned with the ‘true name’ that lives deep within.

Out of this alignment, you build the container that you need to hold all of the light force that’s gushing through you right now–energy that will only increase as the world turns its gaze in your direction.

Essentially: the reading says that the ‘brand’ is keeping you smaller than your own true name. This is a call to risk opening to just how big and wide your true self is; and to use that name which can contain all other names—including the “I Am” self, your chip of the Divine.

cast off
the past idea of “self”
and ascend
to the true name
that lives deep within.

a bow.